Music Pool operates a truly global radio network of over 16,000 stations, including around 760 community stations, giving music creators direct access to airplay across every major region and niche market
What that reach means for artists and labels
- Wide geographic exposure — placements can reach listeners across continents, from metropolitan markets to regional and community audiences.
- Diverse audience segments — the network covers mainstream, specialist, and community formats that support genre-focused campaigns (dance; indie; urban; electronic; classical; specialist shows).
- Scalable launch paths — seed tracks into core markets first, then scale to broader territories as momentum builds.
- Localized credibility — UK community stations deliver trusted, engaged audiences and often amplify tracks through local events and presenter support.
Benefits for DJs, promoters, and campaign teams
- Playlist speed — community and specialist shows often add new releases quickly, helping tracks gain airplay velocity.
- Targeted pitching — broad station coverage lets you tailor outreach by genre, show style, or region for maximum relevance.
- Press and booking lift — radio presence strengthens press pitches and promoter conversations, improving chances for gigs and festival slots.
- Data signal — consistent plays across a large network create measurable momentum you can use in marketing and royalty/publisher reporting.
How to use this reach effectively
- Identify priority territories and complementary community stations.
- Tailor sets and tracks to show formats and presenter preferences; include stems, edits, and a short artist note.(Only available in Radio Station accounts)
- Sequence rollout: pilot to niche and specialist shows, then broaden to regional and national playlists.
- Track adds and engagement; amplify momentum via socials, refreshed EPKs, and booking outreach.
About the Author
